According to The Wall Street Journal, the Australian wine industry is sick and tired of the international success of Yellow Tail, which is by now practically the first bottle that pops into the minds of American consumers when they think about Aussie wine—a drinkable but undistinguished mass-market bottle that has all the individuality of Coke. The Australian wine industry is also sick and tired of the dominance of Shiraz, which is practically the only grape many consumers associate with the continent. A government-affiliated promotional program called Wine Australia has begun sponsoring events and holding tasting seminars to create awareness and polish the image of regional wines. This sounds like an eminently sensible gambit when you consider that the value of Australian wine exports to the US have tumbled by nearly a quarter in the past two years. Good luck, Australia! 11/10/09.







November 10, 2009
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